Embark on Your First-Class Journey to Success with the Luxury Travel Advisor Academy
Welcome aboard, trailblazing entrepreneur! It's time to elevate your travel business to first-class status.
Stop scrolling Facebook Groups and YouTube for the answers. Get ready to unlock the secrets to scaling your operations, multiplying your revenue, and truly mastering the art of luxury travel.
Secure Your Seat - Apply Now
Your Itinerary for Success
Claire B. Soares, the visionary founder of the Luxury Travel Advisor Academy, brings an unparalleled wealth of experience to the world of luxury travel.
Having managed over $14 million in high-end travel arrangements and contributed to over $3 billion in commercial travel sector projects, Claire possesses a deep understanding of what it takes to succeed in this competitive industry.
It's no wonder she's a top Condé Nast travel specialist.
At the Luxury Travel Advisor Academy, You Will:
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Upgrade Your Brand:
Refine your brand's luxury appeal to attract more affluent clients.
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Navigate Through Marketing Turbulence:
Deploy advanced marketing strategies that cut through the noise and connect directly with your target market.
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Automate Your Operations:
Learn how to use cutting-edge AI to reduce overhead and increase efficiency—previously only available through high-cost consulting.
By joining The Luxury Travel Advisor Academy, you're not just signing up for another training program… you're gaining access to industry secrets that will propel your business into the stratosphere.
Turbulent Troubles? Not Anymore.
Feel like you're stuck in economy class, struggling to get a clear view of your path forward? You're not alone. Many travel advisors feel overwhelmed by the complexity of scaling their businesses.
Here's how we change that:
STREAMLINED SYSTEMS
No more guesswork or patchwork strategies. Get streamlined, proven systems that work.
Clear Navigation
Follow a clear, proven path developed from real-world successes and multi-million-dollar insights.
COMMUNITY SUPPORT
Join fellow entrepreneurs in a vibrant community that supports and propels each other towards success.
Claire B. Soares
Claire B. Soares is the mastermind behind the vanguard international luxury travel company and pioneer of the Black Travel Movement, Up in the Air Life. She is also the creator of Caviar in the Air and Caviar by Claire.
She effortlessly wields her expertise to clinch impressive contracts, all while cultivating a business that resonates deeply and broadly.
A visionary in strategy and a beacon of cultural innovation, Claire has made her mark as a formidable entrepreneur and former Sales Executive. Her unique blend of professional experience and innate business insight positions her as a quintessential mentor for those eager to dive deeper into the art of deal-making and enterprise building.
Across the nation, Claire engages with diverse audiences, shedding light on venture growth, meaningful brand creation, and navigating the societal constraints often placed on African Americans from a young age, extending into their professional lives.


Claire's approach to sharing her knowledge is far from conventional. Her communication is a breath of fresh air for individuals fascinated by the worlds of automation, AI, sales, and gastronomy.
This unique blend of topics not only caters to travel entrepreneurs but to a broader audience keen on infusing their businesses with innovative strategies and a zest for life.
I'm Ready - Apply NowA look at our modules

You're The Prize
Financial fulfilment is an inside job. Before we can work on becoming a force in the world, we need to fix your mindset. You will unlearn the limiting ideas that are holding you back, develop an inspiring vision of your authentic self, and map out your ideal lifestyle.

Creating Profitable Trips
Let's get real on your profit, offer, and clients. Did you know the average millionaire has seven streams of income? I will teach you how to diversify your revenue generation, create irresistible offers, and unearth the riches in the niches.

The Travel Advisor's Compass
Without a solid marketing strategy, you will never create enough buzz to stand out from the competition. I will help you build, grow, and measure a marketing funnel that will connect you with your ideal client… you know, the one you love to work with that pays you beaucoup bucks!

The Group Trip Sales Machine
Group trips have always been an incredible way to scale, and I am going to teach you just how to do that. What I created through Up in the Air Life can be taught, and duplicated again and again… and that's exactly what this module sets out to do.

The Customer Experience
A bad first impression could mean no second impression. I will talk you through how to capture a new client's loyalty from the moment you begin your relationship. Your clients will be running back to work with you.

The Perfect Trip
It's time to execute your trips to perfection. I'm sharing all my operations, SOPs and templates with you and showing you how to truly run your trips like a pro. This is a gamechanger!

Becoming the C.E.O.
Now that we've set up your agency, it's time to align to your joy and automate, outsource and optimize. You'll learn how you can do more by doing less… sounds crazy doesn't it? But I'll teach you how.

Keeping Up With The Travel Titans
In our final module we talk about keeping up with the travel titans, staying ahead of the curve, how to identify trends and spot new destinations that are hot for your audience as well as ensuring your tech, operations and SOPs are working for your business.
Don't just meet industry standards—set them.
Ready? Apply Now!As Featured In






A word from our happy passengers
I have known Claire since I was 15 years old and she is one of the best people I know. She is one of the kindest, most resourceful, smartest people that I know and she is so generous as a friend and a coach that sometimes she feels almost too good to be true, except she is not. I've followed Claire's advice so many times over the years in a professional setting and she has never steered me wrong. She is the reason why I launched a business when I did, because she told me exactly what to do and how to do it and I did it… and soared. SOARED. I refer people to her as much as possible and they rave as well. Claire is an ideal coach and mentor and champion of small business owners. Obviously, the highest recommendation.
I cannot recommend Claire enough. Anyone who is in the travel business I strongly recommend your hire Claire to be your coach. I literally sold out my first trip within 2 weeks of joining Claire's program. It's made a huge difference in my business and clientele. There is so much invaluable information that I learned and I will continue to work with Claire and get tips from her. I cannot recommend her enough. If you need a business coach, travel business coach, look no further than Claire. She is super smart, is always up on the latest technology strategies that you can incorporate into your business. If anyone wants to talk to me directly about my experience with Claire, I am happy to speak with you.
The Luxury Travel Academy training with Claire was simply amazing! Even in a group setting, Claire gave each of us personalized attention. She provided essential information, organizational tips, and copy-and-paste templates, making it effortless to implement her strategies immediately. Additionally, the Q&A sessions were instrumental in helping us overcome obstacles. I've taken several travel training classes, but this was one of the best and HIGHLY RECOMMENDED. I now feel confident and well-prepared for success in the travel industry.
BUSINESS CLASS

The Luxury Travel Agents Academy is a 7 month online program that offers a step-by-step curriculum to help you perfect every aspect of your agency operations and marketing.
Business Class includes:
- Module 1 – Know Thyself: Understand how you operate in business (value: $1,997)
- Module 2 – Creating Profitable Trips (value: $1,997)
- Module 3 – The Travel Advisor's Marketing Compass (value: $1,997)
- Module 4 – The Group Trip Sales Blueprint (value: $1,997)
- Module 5 – The Customer Experience (value: $1,997)
- Module 6 – The Perfect Trip (value: $1,997)
- Module 7 – Becoming the CEO (value: $1,997)
- Module 8 – Keeping up with the Travel Titans (value: $1,997)
You'll also get:
- Access to the Travel Planning Templates, Checklists, and Workbooks with proven processes to scale (value: $499)
- Membership access to a community of fellow entrepreneurs (value: $499)
- 1:1 Kick-off call with Claire to review your needs (value: $997)
- Fortnightly Group Q&A Session with Claire B Soares (60 mins) (value: $499)
- Group Tour Operator Program (value: $499)
- Monthly Expert Masterclass Sessions with Up in the Air Life Team (Travel, Operations, and Customer Service Teams) (value: $299)
- Program Swag (value: $199)
- Live Annual Retreat*
* Live Annual Retreat is an additional cost TBA.
Oh we've got bonuses!
You won't want to miss these exclusive goodies!
Apply now and receive $784 worth of unbelievable resources!

Know Your Prize Workbook
- •The Lies You Tell Yourself and Why They Aren't True Exercise
- •Your SWOT Exercise
- •The Lifemap Sheet

Creating Profitable Trips Kit
- •Client Avatar Template
- •The Message Workbook
- •The Offer 2.0 Template
- •Competitor Analysis Spreadsheet
- •Streams of Revenue Sheet
- •Your Offer Template Sheet
- •Budget Spreadsheet

The Travel Advisor's Marketing Compass
- •One Liner Exercise
- •Your Brand Looks Checklist
- •Lead Generator Workbook
- •Welcome/Nurturing Sequence List
- •The Launch Plan Strategy Workbook
- •Content Readiness Checklist
- •Signature Launch Plan Worksheet
- •Content Creation Generator
- •Newsletter Planning Worksheet

The Customer Experience Kit
- •Confirmation Email List
- •Welcome Document Checklist
- •Site Visit Planning Checklist
- •Early Arrival Checklist
- •Daily Checklist
- •Post Trip Email

Joy Alignment
- •Post Trip Survey Email
- •Post-Trip Email Example

Becoming the CEO
- •Sales Dashboard Template
Want the White-Glove Experience?
Upgrade to VIP Coaching and get 1:1 access to Claire throughout the program. Includes private coaching calls, AI implementation support, and direct feedback on your business. VIP Coaching is available as an add-on to the Luxury Travel Advisor Academy.